MEDIA

Trinidad and Tobago— Today, United Way of Trinidad and Tobago joins United Way Worldwide (UWW) to announce a refreshed brand to reflect the organization’s reach and impact in communities as one of the world’s largest and oldest privately funded charities that helps over 48 million people annually, including 64,000 of those from Trinidad and Tobago.

“The global brand refresh is a significant milestone in our organization’s 137-year history and represents our commitment to evolve and innovate in order to meet the changing needs of our communities worldwide” said Angela F. Williams, president and CEO of UWW. “It signifies our organization’s longstanding journey, while also embodying our transformative approach to remain relevant, sustainable, impactful now and in the future.”

United Way’s global brand strategy aims to spur greater engagement and action among the public and reinforce what United Way stands for, how it is different, and why audiences should be engaged with the work of United Way. Underpinning the revitalized brand are four impact areas – youth opportunities, healthy communities, financial security, and community resiliency – that highlight United Way’s expertise and unwavering commitment so all can thrive.

“Aligning ourselves with United Way Worldwide transformative approach and new brand strategy better equips United Way Trinidad and Tobago to undertake the unique needs within our communities and drive meaningful change in the lives of individuals and families across our nation,” said Gail Sooknarine Chief Executive Officer of United Way of Trinidad and Tobago. “This strategic branding approach comes at an auspicious time as we approach our 25^th anniversary and will amplify our impact in the communities in which we operate, knowing that UNITED is the Way.”

Along with United Way Worldwide network, the theme, “United is the Way™” invites all people and communities to act and make a bigger impact, together. The refreshed visual identity unboxes the iconic circle of hope logo to signify the dynamic nature of the 137-year-old organization, which – through its deep roots in tens of thousands of communities around the world – listens and responds in real-time to changing, pressing needs.

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About United Way Trinidad and Tobago

United Way Trinidad and Tobago mobilizes communities throughout our nation to action so all can thrive. True to our Caribbean nature whenever there is a need in our communities or region, UWTT is there working and partnering with NGOs, CBOs and Funding Partners. We bring a comprehensive collective working approach to every challenge, actively listening and responding to local needs. Our reach across hundreds of communities across our twin-island nation means we can share learnings and programmes to scale impact, improving and transforming lives. From strengthening community resilience to advancing education opportunities, and family wellbeing, we’re working towards a future where every person can reach their full potential.

To learn more, visit www.uwtt.com

United Way Trinidad and Tobago (UWTT) organized their 1st Champions Appreciation Event Post-COVID on Tuesday, June 18, 2024, at the Courtyard by Marriott. The event brought together UWTT board and committee members along with dedicated Champions, some of whom have been supporting UWTT since its establishment in 1999. This event followed UWTT’s successful Day of Caring, held on May 19th, which involved over 2000 Care Ambassadors executing numerous projects benefiting nearly 20,000 individuals across the twin island state. The Champions Appreciation Event aimed at fostering re-connection, re-engagement, and re-energizing volunteerism across 60 companies, focusing on donations for UWTT’s Workplace Employee Giving Campaign that supports initiatives in Education, Family Wellbeing, Equity, and Disaster Resilience. The evening included speeches by key figures including CEO Ms. Gail Sooknarine, Resource Development Manager Mr. Kendall Teloka, and Director Mitchell De Silva, who highlighted future programs like the ALICE Programme. The event also paid tribute to departing Director Don La Foucade and expressed gratitude to the Champions for their unwavering support.
Read more here.